Community: Global Marketing & Communications
Location: United States
Date Posted: Jul 30, 2021
Travel Requirements: Occasional
Global Demand Generation Manager (Digital Marketing Manager)
Remote – US
We’re looking for a Global Demand Generation Manager to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.
At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.
For more information about Blackboard Inc. and our career opportunities, please visit www.blackboard.com.
Blackboard’s Global Digital and Demand Marketing team manages all aspects related to Digital Marketing within Blackboard: Website Operations, SEO, eCommerce, Campaign Management, Marketing Automation, Paid Media, Inbound, and Content Marketing. This team works in a dynamic, collaborative, fast-paced environment, and work closely with other members of the Field Marketing, Product Marketing, Client Retention, and Sales organizations.
In this role, you will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, and targeted social advertising. Working closely with cross-functional teams, you’ll design, plan, manage, and optimize global integrated marketing campaigns across multiple channels to generate pipeline revenue.
A successful candidate will be data-driven, and have a hands-on, collaborative, and can-do attitude.
Primary responsibilities will include:
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
This position is not available for candidates residing in the following states: CO, CA, MA
Req ID: 124