Community: Global Marketing & Communications
Location: , United Kingdom
Date Posted: Jun 9, 2021
Travel Requirements: 25% Travel
Field Marketing Specialist, UK & Europe North
Remote - United Kingdom
We’re looking for a Field Marketing Specialist to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.
For more information about Blackboard Inc. and our career opportunities, please visit www.blackboard.com.
This role works in our Global Marketing organization and is responsible for supporting the creation and implementation of effective program strategies that are aligned with the go-to-market goals and objectives for our products and services solutions.
As Field Marketing Specialist, Europe North, you will be responsible for supporting the demand and lead generation campaigns with a focus on executing field-ready programs, and then tracking and reporting on their results with the objective of generating incremental pipeline for existing and new products and services. You’ll support the Head of Marketing Europe to coordinate activities to align to the execution of the European Marketing plans. You will support the Blackboard Marketing plan for Europe North by leverage messaging, influence the marketplace, capture customers and prospects, and generate, nurture, and convert pipeline for all platforms.
Specific responsibilities will include:
Knowledge and experience with digital marketing execution tactics and ABM programs is a bonus
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.