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Social Media Specialist

Community: Global Marketing & Communications
Location: Colombia
Date Posted: Aug 12, 2021
Remote: Yes
Travel Requirements: None

Job Description


Social Media Specialist - Global Communications & Brand Team

Bogota, Colombia





The Opportunity:

We’re looking for a Social Media Specialist to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.



At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.



For more information about Blackboard Inc. and our career opportunities, please visit 



Blackboard’s Global Communications and Brand team is responsible for the strategy, management and execution of Blackboard’s social media, creative services, public relations, events, media relations and corporate communications efforts, including brand strategy and Employee Engagement. Working with leaders across the company, as well as members of Blackboard’s partner and client communities, the team works to enhance and expand awareness of the company in the education and technology communities.



 As Social Media Specialist, you will be responsible for the coordination and execution of a social media and blog strategy that supports corporate priorities, showcases our brand and enables marketers to effectively use both in their campaigns. You will partner with the Director of Brand and Content Creation on the development of an editorial calendar. In alignment with this calendar, you will draft posts, use simple design tools to create multimedia, and partner with creative services team to create high quality content. You will be responsible for creating and presenting reports, benchmarking, and daily social media monitoring.   



A successful candidate will possess an understanding of content best practices across various channels and have an eye for consistency and quality. Additionally, a successful candidate will feel comfortable engaging in collaborative and productive partnerships across the marketing organization.  



Primary responsibilities will include:  

  • Collaborating on the development of an editorial calendar 
  • Engaging with clients and prospects on social media channels 
  • Drafting social media posts 
  • Scheduling and posting of social media content 
  • Scheduling and posting of blog content 
  • Marketing campaign support 
  • Collaborating with communications and marketing team members on new projects 
  • Delivering social media reports using various tools 



The Candidate:  

Required skills/qualifications:   

  • Bachelor's degree or equivalent experience 
  • 2+ years of social media and/or communications experience in a marketing or public relations capacity 
  • Experience developing social media content 
  • Strong attention to detail, focused on quality 
  • Collaborative individual with relationship building skills that generate enthusiasm and produce results beyond expectations  
  • Analytical orientation with strong attention to detail 
  • Strong written communication skills  
  • Independent, self-starter with strong prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment 
  • Fluency in written and spoken English at CEF B2 level or above



Preferred skills/qualifications:  

  • Education industry experience 



To ensure the safety and wellbeing of our employees during the COVID-19 pandemic, Blackboard positions are remote (where possible).



The Office:

Blackboard has an office located in Bogota, Colombia as a hub for the LAC market.    

  • Located in Capital Towers center in the financial district 
  • Excellent and secure area to eat lunch, have a walk, or dine after office hours  
  • Benefits in prepaid medicine 
  • Easy access to public transportation close to two important avenues, Carrera 7 and Calle 100 
  • Free bike parking for employees and paid bike parking for visitors  
  • Multiple private spaces for virtual and face-to-face meetings 
  • Regular events like bring your dog to work day and ping-pong, foosball, and Mario Kart tournaments  
  • Sodexo card provided for employees 
  • Learn more about the Bogota office culture by checking out our Facebook page 



This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.  



Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor. 



Req ID: 396

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