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Community: Blackboard Student Success
Location: Reston, VA, United States
Date Posted: Oct 14, 2021
Travel Requirements: Occasional
Digital Media Buyer
Remote – US
We’re looking for a Digital Media Buyer to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.
At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.
For more information about Blackboard Inc. and our career opportunities, please visit www.blackboard.com.
Blackboard’s Marketing and Enrollment organization is looking for a knowledgeable, results-oriented Digital Media Buyer to join our client-facing delivery team and work directly with our Higher Education partners. With a heavy emphasis on using data and analytics to optimize the best strategic approach, you will focus on supporting paid media campaigns executed on behalf of our university clients. You will report to the Senior Manager, Marketing & Media Services supporting implementation, management, analysis, and optimization of multiple client media campaigns related to lead generation and down-funnel enrollment performance.
In this role, you will play a critical role in the execution of the media plans developed to support the student recruitment strategy of the institution. You will also collaborate with various groups within the larger Blackboard Marketing & Enrollment services team including account management, creative and research. A collaborative, proactive approach to driving performance and contributing to positive client satisfaction is paramount to success in this position.
Primary responsibilities will include:
Media Planning/Buying & Management
Relationships and Service
This role requires approximately 10% travel.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
This position is not available for candidates residing in the following states: CO, CA, MA
Req ID: 531