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Community: Blackboard Student Success
Location: United States
Date Posted: Oct 27, 2021
Travel Requirements: Occasional
Copywriter – Higher Ed Marketing Services
Remote – US
We’re looking for a Copywriter to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.
At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.
For more information about Blackboard and our career opportunities, please visit www.blackboard.com.
Blackboard’s Marketing and Enrollment organization is looking for a knowledgeable, results-oriented marketing copywriter to join our client-facing delivery team and work directly with our Higher Education partners as well as with various internal stakeholders. We’re focused on helping our clients navigate marketing and recruit students confidently by making data-driven decisions that address the big challenges facing their institutions today.
The Copywriter will be responsible for the copywriting of marketing assets that drive enrollment growth for institutions. There will be a heavy emphasis on using data and analytics to refine the messaging approach and optimize conversions. This position is an amalgam of analytical and creative responsibilities, requiring a clear understanding of best practices related to digital marketing, direct response, SEO, social media, and content marketing. This person will need to be a self-starter who is able to work autonomously as well as collaboratively within a team environment. While not directly client-facing, the success of this position depends upon this person’s commitment to excellence and customer satisfaction.
Primary responsibilities will include:
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
This position is not available for candidates residing in the following states: CO, CA, MA
Req ID: 588