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Lead Demand Representative LAC

Community: Sales & Business Development
Location: Brazil
Date Posted: Oct 15, 2021
Remote: Yes
Travel Requirements: Occasional

Job Description


LAC Lead Development Representative

Remote – Brazil



The Opportunity:

We’re looking for a Lead Development Representative to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world's leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.   



At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.



For more information about Blackboard Inc. and our career opportunities, please visit 



As Lead Development Representative, you will work with field marketing and sales leadership executives. You will identify new potential opportunities by effectively communicating to specific target accounts and with leads generated through corporate and field marketing campaigns. You will help identify buying cycles, pending purchasing decisions, and technology spending plans, decision-makers, and systems in use for Higher Education institutions and companies with professional development programs. You’ll also raise awareness and consideration for Blackboard products and services within these prospect accounts, with the goal of handing a warm lead to the relevant field rep, and will help set appointments for that rep.


Specific responsibilities will include:

  • Identifying opportunities from target accounts and effectively communicating these potential opportunities to the right team members
  • Collaborating with Blackboard sales leadership and marketing to develop demand programs that align with company, market, and sales focus areas
  • Working closely within the Salesforce relationship management system to store intelligence and specific follow-ups for these potential opportunities
  • Preparing for industry conferences by identifying top attendees and scheduling appointments for Sales Executives
  • Identifying the key decision-makers at potential institutions and effectively communicating our value proposition to these key individuals
  • Influencing potential customers’ perception of Blackboard solutions and services
  • Scheduling appointments for customers and prospects with sales representatives
  • Prioritizing and managing outbound call/prospecting activities
  • Prioritizing and managing inbound call activities and follow through
  • Tracking and reporting key metrics of inbound and outbound Business Development Associates
  • Creating and presenting activity reports for Business Development Associates



The Candidate:

Required skills/qualifications:

  • 0-1+ years of professional experience in inside sales, sales, or sales support, including experience in a professional services organization
  • A proven track record of meeting or exceeding goals
  • Bachelor's degree from an accredited college or university
  • Ability to research organizations and identify key decision makers
  • Excellent oral and written communication skills
  • Highly organized with the ability to prioritize tasks and manage time effectively
  • Ability to interact and be involved across multiple departments and with clients
  • Ability to thrive in a fast-paced, results-oriented, collaborative environment
  • Fluency in written and spoken English and Portuguese



Preferred skills/qualifications:

  • Experience using a CRM (ideally



This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.   



Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.  




Req ID: 542


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