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Product Marketing Manager

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Job Req: 815
Company Entity: Nivel Siete
Community: Global Marketing & Communications
Location: Colombia
Date Posted: May 2, 2022
Remote: Yes
Travel Requirements: Occasional

Job Description

Product Marketing Manager

Bogota, Colombia



The Opportunity:
Recently combined with Anthology, Blackboard offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.  


We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company. 


For more information about our company and career opportunities, please visit



The Product Marketing team builds and tells stories for the education community to help solve a wide variety of challenges. Team members work in a dynamic, fast-paced environment, and interface directly with clients to understand workflows and product usage scenarios, with sales to help schools understand the value of our solutions, and with other marketing team members to get the message out to the market.  



As Product Marketing Manager, you will be a face and a voice of Blackboard’s Community Engagement Solution, both internally and externally. A successful candidate will understand how to translate our product strategy into the plan to drive sales, retention numbers, and client adoption.



Primary responsibilities will include: 

  • Developing an in-depth understanding of the target market, personas needs and pains, and associated buyer journey
  • Collaborating with product management to deliver market-ready solutions designed to inform and drive field activities
  • Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators
  • Working with the K-12 regional field marketing team to communicate Blackboard’s proposition to appropriate personas for customers and prospects
  • Managing and developing the creation of effective sales tools and assets including competitive intelligence
  • Defining solution campaign strategy and creating compelling content to create awareness and drive leads
  • Being a reliable, thoughtful, effective voice for strategies and tactics to support the sale of the solution
  • Evangelizing the Blackboard Community Engagement Solution at industry conferences, webinars, and online forums
  • This role requires approximately 10% travel



The Candidate: 

Required skills/qualifications: 

  • At least 2 years of applicable B2B product, services, or solutions marketing experience 
  • Fluency in written and spoken English at CEF B2 level or above 
  • A minimum of a bachelor’s degree; Marketing or Business degree is preferred 
  • Demonstrated experience developing proactive marketing campaigns 
  • Ability to translate client needs into marketing requirements and effective messaging and positioning
  • Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Blackboard and across external partners
  • Superior analytical and problem-solving skills
  • Ability to work and thrive in a fast-paced, cross-functional environment



Preferred skills/qualifications: 

  • 2-5 years of experience
  • Practical experience in the education market, K-12, or education technology 
  • Familiarity with principles of content marketing and demand generation  
  • A can-do attitude with passion and enthusiasm 



The Office:

Blackboard has an office located in Bogota, Colombia as a hub for the LAC market.

  • Located in Capital Towers center in the financial district
  • Excellent and secure area to eat lunch, have a walk, or dine after office hours
  • Benefits in prepaid medicine, dental plan, and wellness allowance
  • Easy access to public transportation close to two important avenues, Carrera 7 and Calle 100
  • Free parking for employees and paid parking for visitors
  • Multiple private spaces for virtual and face-to-face meetings
  • Regular events like bring your dog to work day and ping-pong, foosball, and Mario Kart tournaments
  • Sodexo card provided for employees
  • Daily budget to spend on beverage vending machines
  • Learn more about the Bogota office culture by checking out our Facebook page
  • Option for remote work during the COVID-19 pandemic



This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.



Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

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