Director, Marketing Strategy

Director, Marketing Strategy

Remote – US

The Opportunity:

Recently combined with Anthology, Blackboard offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.  

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company. 

For more information about our company and career opportunities, please visit www.blackboard.com. 

Our Marketing and Enrollment organization is looking for a knowledgeable, results-oriented Director of Marketing Strategy to join our client-facing delivery team, work directly with our Higher Education partners, and provide strategic direction for our marketing services. We’re focused on helping our clients navigate marketing and recruit students confidently by making data-driven decisions that address the big challenges facing their institutions today.

The Director, Marketing Strategy will oversee the team that completes market research, develops go-to-market strategy, and monitors overall marketing performance for campaigns that drive enrollment growth for institutions. This individual will manage the people and processes needed to develop strong, high-performing marketing campaigns for universities with unique and varied goals, objectives and needs. This person must possess a deep understanding of market research, digital marketing, brand strategy, and conversion marketing in addition to having their finger on the pulse of ongoing trends in education.

Primary responsibilities will include:

The Director, Marketing Strategy will play a critical role in managing the development and performance of the digital marketing campaigns needed to support the recruitment and enrollment process.

Market Research

• Overseeing research and data analysis needs within the Marketing & Enrollment delivery team
• Managing client-specific and cross-portfolio analysis to uncover trends, benchmarks, and data-driven recommendations
• Comparing and analyzing client performance data with nationally reported data to track institutional performance and student success outcomes
• Identifying opportunities for ongoing data analysis to uncover actionable insights for existing marketing & enrollment clients

Marketing Strategy

• Managing the development of strategic marketing plans for clients utilizing market landscape research to provide insights for media and creative teams to incorporate into strategy
• Driving performance for existing clients by collaborating with internal teams to launch action plans and drive paid media and enrollment improvement
• Overseeing the development processes and templates to support marketing team in strategy planning, reporting, and client business reviews
• Partnering with account management to provide subject matter expertise to clients when needed to support client health and strategy
• Utilizing data and analytics to drive testing opportunities and optimization of marketing campaigns
• Developing and managing standardized metrics that integrate and inform paid media and creative strategy
• Building repeatable processes and methods for managing client work in marketing internally across teams and with clients
• Managing, mentoring, and developing the talents of marketing strategy team

Brand Strategy

• Participating in creative brainstorming sessions and collaboration on creative briefs
• Communicating strategy and approach to direct reports
• Utilizing best practices and metrics where possible to provide internal clients with insight and recommendations on deliverables

The Candidate:

Required skills/qualifications:

• Bachelor's degree (emphasis in marketing/communications/business)
• 10+ years of digital marketing experience
• Strong ability to collaborate with and lead marketing strategists
• Strong attention to detail, focused on quality testing and assurance
• Experience working in marketing or enrollment experience working in related areas as such as admissions, enrollment management, advertising or creative agency account management, digital marketing, and/or lead generation
• Understanding of marketing strategy, digital media, lead generation and lead nurture and/or the higher education enrollment funnel
• Ability to create and analyze reports showcasing performance KPIs using Excel or PowerPoint
• Superior communication and presentation skills, both written and oral
• Excellent executive presence, customer service and client-facing skills
• Ability to thrive in a fast-paced, results-oriented, collaborative, flexible environment

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.   

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.  

This position is not available for candidates residing in the following states: CO, CA, MA 

 
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