Job Req: 1130
Company Entity: Blackboard Inc.
Community: Blackboard Student Success
Location: United States
Date Posted: May 26, 2022
Travel Requirements: Occasional
Director, Marketing Strategy
Remote – US
Recently combined with Anthology, Blackboard offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.
We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.
For more information about our company and career opportunities, please visit www.blackboard.com.
Our Marketing and Enrollment organization is looking for a knowledgeable, results-oriented Director of Marketing Strategy to join our client-facing delivery team, work directly with our Higher Education partners, and provide strategic direction for our marketing services. We’re focused on helping our clients navigate marketing and recruit students confidently by making data-driven decisions that address the big challenges facing their institutions today.
The Director, Marketing Strategy will oversee the team that completes market research, develops go-to-market strategy, and monitors overall marketing performance for campaigns that drive enrollment growth for institutions. This individual will manage the people and processes needed to develop strong, high-performing marketing campaigns for universities with unique and varied goals, objectives and needs. This person must possess a deep understanding of market research, digital marketing, brand strategy, and conversion marketing in addition to having their finger on the pulse of ongoing trends in education.
Primary responsibilities will include:
The Director, Marketing Strategy will play a critical role in managing the development and performance of the digital marketing campaigns needed to support the recruitment and enrollment process.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
This position is not available for candidates residing in the following states: CO, CA, MA