Senior Account Manager, Marketing and Enrollment

Job Description

Senior Account Manager, Marketing and Enrollment

Remote – US

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals. 

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

For more information about Anthology and our career opportunities, please visit www.anthology.com.

The Anthology Marketing and Enrollment Team is focused on supporting universities of all shapes and sizes to grow enrollment and improve retention of their students. We are looking for a Senior Account Manager to support the work that our team does to implement digital marketing on behalf of our partners. In this role, you will represent the needs, objectives, and goals of Anthology’s Higher Education clients specific to Marketing and Enrollment Management. Working collaboratively with marketing, research, enrollment management and media subject matter experts on the team, you will lead the development and implementation of account strategy for our partner institutions.

As Senior Account Manager, you will serve as a main point of contact for Anthology’s marketing & enrollment services clients. In this capacity, you will accurately set expectations, map priorities and processes, manage commitments, and effectively communicate the scope of work to ensure all services are delivered within contracted allocations. You will help to ensure renewals, drive efficient execution of the scope of work, and oversee strong marketing and enrollment performance toward client goals.

A successful candidate will have a passion for excellent client service and bring experience working in fields related to marketing and/or enrollment management such as agency account management, digital marketing, lead generation or admissions.

Primary responsibilities will include:

• Planning and contributing to regular internal and external project meetings or presentations in which performance, creative, and campaign recommendations are discussed
• Compiling and delivering executive-ready presentations and reporting
• Working closely with media, enrollment, and data analysts on the team to assess Key Performance Indicators and identify risks and opportunities related to lead qualification, conversion rates, application yield rates, and enrollment results
• Cultivating an understanding of the full student lifecycle from inquiry to enrollment to retention and graduation to share with key stakeholders
• Working closely with experts on the team to plan and create regular reports or dashboards to support performance objectives
• Overseeing client transition from implementation to ongoing management and guiding the client and team through service expansion and changes when applicable
• Handling client escalation and mitigate risk to client renewal through proactive communication and strategic planning that impacts performance
• Coordinating with strategy team and sales to identify business expansion opportunities
• This role requires some travel for client meetings

The Candidate:

Required skills/qualifications:

• Bachelor’s Degree or equivalent experience
• 5+ years of marketing or enrollment experience working in related areas such as admissions, enrollment management, advertising or creative agency account management, digital marketing, and/or lead generation
• Understanding of marketing strategy, digital media, lead generation and lead nurture and/or the higher education enrollment funnel
• Ability to create and analyze reports showcasing performance KPIs using Excel or PowerPoint
• Excellent problem-solving and critical thinking skills
• Demonstrated analytical and organizational skills
• Superior communication and presentation skills, both written and oral
• Excellent executive presence, customer service, and client-facing skills
• Independent, self-starter with strong prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
• Ability to consistently perform under the pressure of deadlines and other administrative demands
• Ability to thrive in a fast-paced, results-oriented, collaborative, flexible environment

Preferred skills/qualifications:

• 5-7 years of marketing or enrollment experience
• Strong analytical skills with a proven record of strategic data-driven process improvements
• Experience working in higher education or with clients in the education or non-profit space
• Experience working in project management systems such as Asana, Smartsheet, Workfront, Hive or others

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. 

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor. 

This position is not available for candidates residing in the following states: CA, CO, MA 

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